This project was focused on creating a guerrilla campaign based around a cause and finding the most effective way to bring attention to the cause. The cause chosen for this campaign was the Trans Lives Matters Movement and pairing it up with Google, who have had involvement with LGBTQIA+ rights in the past.

 

Process: The overall goal in this design was evoking Transgender colors and LGBTQIA+ in different environments, from Google HQ, Googleplex, to creating a unique Trans Lives Matter Google Search Logo, and in a poster in a subway directing people to the Stonewall Inn, where the Stonewall Riots started.

Software: Photoshop