The goal of this ad design was to conceptualize a conceptualize based on the color, Cool Grey. The concept is based a made up brand called Greylands that sells varieties of fragrances and other scent and cleaning based products.

 

Process: The concept around Greylands was to present it as a brand used in a more business, upper class fragrances by pulling on similar imagery of famous brands by going for a more simplistic style in design and presentation. The poster presents the most difference in replicating cologne bottles as buildings to express that view of sophisticated brand.

 

Software: Photoshop and Illustrator